Matcha

Matcha is not just a tea — it's a ritual. Whisked into hot water or steamed milk, it produces a vibrant green cup with smooth, earthy sweetness and a focused, sustained energy that's different from coffee in the best possible way. No jitters. No crash. Just clean, calm alertness that lasts. Our ceremonial-grade matcha is sourced for depth of character and the quiet ritual it inspires.

Why We Carry This

Matcha is powdered green tea made from shade-grown leaves that are stone-milled into a fine powder. Unlike steeped green tea — where you discard the leaves after brewing — matcha suspends the entire leaf in your drink. You consume the whole leaf, which means significantly more antioxidants, L-theanine, and chlorophyll than steeped tea. The shade-growing process — covering the plants for 3–4 weeks before harvest — increases chlorophyll and L-theanine content, producing the vibrant green color and smooth, umami-rich flavor that quality matcha is known for. We carry ceremonial grade because anything less isn't worth your morning ritual.

Flavor Profile

• Smooth, earthy sweetness — the defining character of quality matcha
• Umami depth — a savory complexity that makes the cup feel substantial
• Vibrant, grassy notes — fresh and alive, not bitter
• Natural sweetness — no sugar needed in ceremonial grade matcha
• Creamy texture — when whisked properly, matcha has a naturally creamy mouthfeel

Ingredients

Ceremonial-grade stone-milled Japanese green tea (matcha powder). Shade-grown, first harvest. No additives. No artificial flavoring. No added sugar.

Yield: ~50–100 cups per 12oz. Tea is more concentrated — a little goes a long way.

How to Prepare

Traditional Whisked Matcha (Recommended)

1. Sift 1–2 teaspoons of matcha powder into a bowl or cup
2. Add 2oz of hot water at 175°F — not boiling (boiling water makes matcha bitter)
3. Whisk vigorously in a W or M motion until frothy — about 30 seconds
4. Drink immediately

Matcha Latte

1. Whisk 1–2 teaspoons of matcha with 2oz of hot water until smooth
2. Add 6–8oz of steamed oat, almond, or dairy milk
3. Sweeten to taste with honey or maple syrup if desired

Iced Matcha Latte

1. Whisk matcha with 2oz of hot water until smooth
2. Pour over ice
3. Add cold milk and stir

Smoothies and baking — Matcha whisks effortlessly into smoothies, overnight oats, and baked goods. Use 1 teaspoon per serving.

Best For

• Morning rituals — a mindful alternative to coffee that provides focused, calm energy
• Afternoon calm — L-theanine promotes alertness without disrupting sleep later
• Matcha lattes — one of the most versatile and beautiful latte bases available
• Coffee reducers who want a flavorful, caffeinated alternative without the jitters

Frequently Asked Questions

What's the difference between ceremonial and culinary grade?
Ceremonial grade is made from the youngest leaves of the first harvest — smooth, vibrant, and naturally sweet. Culinary grade is made from older leaves and is more bitter, intended for baking and flavoring rather than drinking straight. Ours is ceremonial grade — smooth enough to drink without sweetener.

Does matcha have caffeine?
Yes — about 70mg per serving, similar to a moderate cup of coffee. But the L-theanine in matcha changes how the caffeine feels — calmer, more focused, without the jitters or crash. It's a different kind of energy.

What temperature should I use?
175°F — not boiling. Boiling water makes matcha bitter and damages the delicate flavor compounds. Let boiled water cool for 2–3 minutes before using.

Do I need a whisk?
A traditional bamboo chasen (matcha whisk) produces the best froth and texture. A small regular whisk or milk frother also works well. Avoid stirring with a spoon — it won't fully dissolve the powder.

Explore our full tea lineup — or browse everything we carry.