{"product_id":"matcha","title":"Matcha","description":"\u003cp\u003eMatcha is not just a tea — it's a ritual. Whisked into hot water or steamed milk, it produces a vibrant green cup with smooth, earthy sweetness and a focused, sustained energy that's different from coffee in the best possible way. No jitters. No crash. Just clean, calm alertness that lasts. Our ceremonial-grade matcha is sourced for depth of character and the quiet ritual it inspires.\u003c\/p\u003e\u003ch2\u003eWhy We Carry This\u003c\/h2\u003e\u003cp\u003eMatcha is powdered green tea made from shade-grown leaves that are stone-milled into a fine powder. Unlike steeped green tea — where you discard the leaves after brewing — matcha suspends the entire leaf in your drink. You consume the whole leaf, which means significantly more antioxidants, L-theanine, and chlorophyll than steeped tea. The shade-growing process — covering the plants for 3–4 weeks before harvest — increases chlorophyll and L-theanine content, producing the vibrant green color and smooth, umami-rich flavor that quality matcha is known for. We carry ceremonial grade because anything less isn't worth your morning ritual.\u003c\/p\u003e\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth, earthy sweetness\u003c\/strong\u003e — the defining character of quality matcha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUmami depth\u003c\/strong\u003e — a savory complexity that makes the cup feel substantial\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant, grassy notes\u003c\/strong\u003e — fresh and alive, not bitter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural sweetness\u003c\/strong\u003e — no sugar needed in ceremonial grade matcha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreamy texture\u003c\/strong\u003e — when whisked properly, matcha has a naturally creamy mouthfeel\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eCeremonial-grade stone-milled Japanese green tea (matcha powder). Shade-grown, first harvest. No additives. No artificial flavoring. No added sugar.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYield:\u003c\/strong\u003e ~50–100 cups per 12oz. Tea is more concentrated — a little goes a long way.\u003c\/p\u003e\u003ch2\u003eHow to Prepare\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eTraditional Whisked Matcha (Recommended)\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eSift 1–2 teaspoons of matcha powder into a bowl or cup\u003c\/li\u003e\n\u003cli\u003eAdd 2oz of hot water at 175°F — not boiling (boiling water makes matcha bitter)\u003c\/li\u003e\n\u003cli\u003eWhisk vigorously in a W or M motion until frothy — about 30 seconds\u003c\/li\u003e\n\u003cli\u003eDrink immediately\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eMatcha Latte\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eWhisk 1–2 teaspoons of matcha with 2oz of hot water until smooth\u003c\/li\u003e\n\u003cli\u003eAdd 6–8oz of steamed oat, almond, or dairy milk\u003c\/li\u003e\n\u003cli\u003eSweeten to taste with honey or maple syrup if desired\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eIced Matcha Latte\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eWhisk matcha with 2oz of hot water until smooth\u003c\/li\u003e\n\u003cli\u003ePour over ice\u003c\/li\u003e\n\u003cli\u003eAdd cold milk and stir\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eSmoothies and baking\u003c\/strong\u003e — Matcha whisks effortlessly into smoothies, overnight oats, and baked goods. Use 1 teaspoon per serving.\u003c\/p\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMorning rituals\u003c\/strong\u003e — a mindful alternative to coffee that provides focused, calm energy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAfternoon calm\u003c\/strong\u003e — L-theanine promotes alertness without disrupting sleep later\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatcha lattes\u003c\/strong\u003e — one of the most versatile and beautiful latte bases available\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoffee reducers\u003c\/strong\u003e who want a flavorful, caffeinated alternative without the jitters\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eWhat's the difference between ceremonial and culinary grade?\u003c\/strong\u003e\u003cbr\u003eCeremonial grade is made from the youngest leaves of the first harvest — smooth, vibrant, and naturally sweet. Culinary grade is made from older leaves and is more bitter, intended for baking and flavoring rather than drinking straight. Ours is ceremonial grade — smooth enough to drink without sweetener.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes matcha have caffeine?\u003c\/strong\u003e\u003cbr\u003eYes — about 70mg per serving, similar to a moderate cup of coffee. But the L-theanine in matcha changes how the caffeine feels — calmer, more focused, without the jitters or crash. It's a different kind of energy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat temperature should I use?\u003c\/strong\u003e\u003cbr\u003e175°F — not boiling. Boiling water makes matcha bitter and damages the delicate flavor compounds. Let boiled water cool for 2–3 minutes before using.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need a whisk?\u003c\/strong\u003e\u003cbr\u003eA traditional bamboo chasen (matcha whisk) produces the best froth and texture. A small regular whisk or milk frother also works well. Avoid stirring with a spoon — it won't fully dissolve the powder.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/collections\/teas\"\u003eExplore our full tea lineup\u003c\/a\u003e — or \u003ca href=\"\/collections\/all\"\u003ebrowse everything we carry\u003c\/a\u003e.\u003c\/p\u003e\n\u003c!-- cross-link-section --\u003e\n\u003cdiv style=\"margin-top:24px;padding-top:16px;border-top:1px solid #e1e3e5;\"\u003e\n  \u003cp style=\"font-size:14px;color:#6d7175;margin:0 0 8px 0;\"\u003eIf you love Matcha, try...\u003c\/p\u003e\n  \u003cul style=\"list-style:none;padding:0;margin:0;\"\u003e\n    \u003cli style=\"margin-bottom:4px;\"\u003e\u003ca href=\"https:\/\/milestonebrewedcoffee.com\/products\/starter-coffee-bundle\" style=\"color:#008060;text-decoration:none;font-weight:500;\"\u003eStarter Coffee Bundle\u003c\/a\u003e\u003c\/li\u003e\n    \u003cli style=\"margin-bottom:4px;\"\u003e\u003ca href=\"https:\/\/milestonebrewedcoffee.com\/products\/sample-pack-upgrade\" style=\"color:#008060;text-decoration:none;font-weight:500;\"\u003eSample Pack Upgrade\u003c\/a\u003e\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Milestone Brewed Coffee","offers":[{"title":"Loose leaf \/ 1oz","offer_id":44080899555364,"sku":"TMATCHA-TEA-1OZ-COMP","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/4946\/0772\/files\/kraft_blank_final_latest.jpg?v=1773498897","url":"https:\/\/milestonebrewedcoffee.com\/products\/matcha","provider":"Milestone Brewed Coffee","version":"1.0","type":"link"}