{"product_id":"hojicha","title":"Hojicha","description":"\u003cp\u003eHojicha is the warm alternative to matcha — a roasted Japanese green tea with a toasty, comforting character that's completely different from any other tea in our lineup. Where matcha is vibrant and grassy, hojicha is mellow and warm. Where green tea is bright and fresh, hojicha is roasted and cozy. The tea for people who want something different — and the one that surprises people most when they try it for the first time.\u003c\/p\u003e\u003ch2\u003eWhy We Carry This\u003c\/h2\u003e\u003cp\u003eHojicha is a Japanese green tea roasted over charcoal at high temperatures. The roasting transforms the leaves and stems — turning them from green to reddish-brown and dramatically changing the flavor profile. The roasting caramelizes the sugars in the leaf, producing a toasty, warm sweetness that has nothing in common with the grassy, fresh character of unroasted green tea. Our hojicha is stone-milled into a fine powder — the same format as matcha — so it dissolves effortlessly into water or milk without clumping, producing a velvety, smooth texture in every cup.\u003c\/p\u003e\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eToasted cereal\u003c\/strong\u003e — warm, roasted, and immediately comforting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubtle sweetness\u003c\/strong\u003e — caramelized sugars from roasting produce a natural warmth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle umami\u003c\/strong\u003e — a savory depth that lingers pleasantly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMellow, smooth character\u003c\/strong\u003e — less grassy than green tea, more comforting than matcha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarm, toasty finish\u003c\/strong\u003e — the roasted character stays with you\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eStone-milled roasted Japanese green tea (hojicha powder). No additives. No artificial flavoring. No added sugar.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYield:\u003c\/strong\u003e ~50–100 cups per 12oz. Tea is more concentrated — a little goes a long way.\u003c\/p\u003e\u003ch2\u003eHow to Prepare\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eHojicha Latte (Recommended)\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eWhisk 1–2 teaspoons of hojicha with 2oz of hot water (185°F) until smooth\u003c\/li\u003e\n\u003cli\u003eAdd 6–8oz of steamed oat or dairy milk\u003c\/li\u003e\n\u003cli\u003eThe toasty, warm character pairs beautifully with oat milk\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eTraditional Whisked Hojicha\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eSift 1–2 teaspoons of hojicha powder into a bowl or cup\u003c\/li\u003e\n\u003cli\u003eAdd 2oz of hot water at 185°F\u003c\/li\u003e\n\u003cli\u003eWhisk vigorously until smooth and frothy\u003c\/li\u003e\n\u003cli\u003eDrink immediately\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eIced Hojicha Latte\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eWhisk hojicha with 2oz of hot water until smooth\u003c\/li\u003e\n\u003cli\u003ePour over ice\u003c\/li\u003e\n\u003cli\u003eAdd cold milk and stir\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eSmoothies and baking\u003c\/strong\u003e — Hojicha adds warm, toasty depth to smoothies, overnight oats, and baked goods. Use 1 teaspoon per serving.\u003c\/p\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCozy mornings\u003c\/strong\u003e — warm, toasty character makes every morning feel like autumn\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvening drinks\u003c\/strong\u003e — very low caffeine (7–10mg per serving) means you can enjoy it before bed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHojicha lattes\u003c\/strong\u003e — one of the most comforting latte options available anywhere\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatcha skeptics\u003c\/strong\u003e — hojicha is the warm, mellow alternative for people who find matcha too grassy\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eHow does hojicha compare to matcha?\u003c\/strong\u003e\u003cbr\u003eMatcha is vibrant, grassy, and energizing — high in caffeine and L-theanine. Hojicha is warm, toasty, and mellow — very low in caffeine and comforting rather than stimulating. Completely different experiences from the same plant.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I drink it before bed?\u003c\/strong\u003e\u003cbr\u003eYes — the very low caffeine content (7–10mg per serving) makes hojicha one of the best warm drinks for evening. Comforting without being stimulating.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat temperature should I use?\u003c\/strong\u003e\u003cbr\u003e185°F — slightly hotter than matcha. The roasted character of hojicha is more forgiving of temperature than delicate green teas.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it taste like green tea?\u003c\/strong\u003e\u003cbr\u003eNo — that's the point. The roasting process completely transforms the flavor. If you don't like green tea, you may love hojicha. It's warm, toasty, and sweet rather than grassy and fresh.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/collections\/teas\"\u003eExplore our full tea lineup\u003c\/a\u003e — or \u003ca href=\"\/collections\/all\"\u003ebrowse everything we carry\u003c\/a\u003e.\u003c\/p\u003e\n\u003c!-- cross-link-section --\u003e\n\u003cdiv style=\"margin-top:24px;padding-top:16px;border-top:1px solid #e1e3e5;\"\u003e\n  \u003cp style=\"font-size:14px;color:#6d7175;margin:0 0 8px 0;\"\u003eIf you love Hojicha, try...\u003c\/p\u003e\n  \u003cul style=\"list-style:none;padding:0;margin:0;\"\u003e\n    \u003cli style=\"margin-bottom:4px;\"\u003e\u003ca href=\"https:\/\/milestonebrewedcoffee.com\/products\/starter-coffee-bundle\" style=\"color:#008060;text-decoration:none;font-weight:500;\"\u003eStarter Coffee Bundle\u003c\/a\u003e\u003c\/li\u003e\n    \u003cli style=\"margin-bottom:4px;\"\u003e\u003ca href=\"https:\/\/milestonebrewedcoffee.com\/products\/sample-pack-upgrade\" style=\"color:#008060;text-decoration:none;font-weight:500;\"\u003eSample Pack Upgrade\u003c\/a\u003e\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Milestone Brewed Coffee","offers":[{"title":"Loose leaf \/ 3oz","offer_id":44080899489828,"sku":"THOJIC-TEA-3OZ-COMP","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/4946\/0772\/files\/kraft_blank_final_latest_d5719514-3a3f-4d69-b0fc-c3f70cf2d996.jpg?v=1773498902","url":"https:\/\/milestonebrewedcoffee.com\/products\/hojicha","provider":"Milestone Brewed Coffee","version":"1.0","type":"link"}